How to Take Before & After Brow Pictures: A Guide to the Best Photos

Do you need help capturing your clients' before-and-after photos so others can see your eyelash makeovers or brow transformations? If so, we have some advice for you.

When attracting new clients, your ability to take jaw-dropping before-and-after images is just as important as your ability to deliver a stunning lash lift or brow lamination. Follow these tips to take amazing pictures of your beauty treatment results, which will help you market your skills, gain a steady clientele, and stand out in the beauty industry.

Start With a Clean & Clear Face

Things like makeup and hair can easily distract the viewer, distracting their attention from the client's eyelashes or eyebrows. Remove their makeup entirely, or if you choose to have your clients in makeup, their makeup must be minimal and identical in both pictures.

When your client's face is spotless, the contrast between the before-and-after photos will be much more noticeable, and the viewer can zero in on the improvements immediately. 

Additionally, ask your client to pull their hair back or at least move it out of the way so they don't have strands covering any part of their face or falling into their eyes. Consider applying a subtle line of concealer or highlighter to enhance the look of the brows in photos. This can help make the eyebrows appear more defined. However, do this sparingly to avoid an overly made-up look.

Consistent Positioning for Before & After Shots

To ensure that the transformation is the only visible change between your before and after photos, it's crucial to maintain consistency in the shots' angle, lighting, and distance. Keeping these elements consistent will help emphasize the brow transformation rather than variations in photography.

Use Good Lighting & a Neutral Background

A photo will only be worth a little if it's too dark or blurry, so take the time to find a good, consistent light source. If using natural light isn't an option, invest in a quality background lamp or a selfie ring light—a light source that will result in a professional-looking photograph without being too harsh. You want to highlight your customer's face and put them in a good light. 

Also, make sure you're using a good camera. A professional camera is optional; many modern smartphones, like the iPhone X, can capture high-quality, sharp images that are perfect for brow photography.

Also, scope out a location with a reasonably clear background for a few minutes. This could be a neutral-colored wall or even a closely cropped photo while they're still in your chair. Regardless of where you take the picture, ensure there is only a little background showing, and avoid distractions like products or tools near their face. Both of these things — good lighting and a neutral background — will help to maintain your client as the main focus of the photo.

Take a Full Photo

If you're trying to capture the results of your client's eyebrow tint, brow lamination, lash tint, or lash lift, you might believe it's important to photograph only their eye area. However, you could photograph more of the individual's entire face. In that case, you will have a better, more helpful picture for would-be clients. 

The reasons for this are twofold. First, it helps the viewer confirm that the person in both photographs is, in fact, the same person and, therefore, the results are legitimate. Building trust in your clients is paramount and taking high-quality before-and-after photos can be a first step toward this. 

Second, the transformation will be more apparent to the viewer if you provide some additional facial context. This might look like an up-close, full-face photo, or it might look like just the top half of the person's face (for example, from the nose up to the hairline). Whatever you choose, ensure your client is comfortable with it, and be consistent regarding the angles between the before-and-after shots.

Client Comfort

Always obtain your client's permission before taking photos, especially for intimate services like waxing. Ensuring that your client is comfortable, and their privacy is respected can significantly influence their willingness to allow you to use their images in your portfolio or on social media.

Mirroring & Rotating Photos

Consider alternating between mirrored and rotated photos to keep your portfolio or Instagram feed engaging. This technique can prevent your feed from looking monotonous and allows you to showcase your work from different perspectives, making your transformations appear even more dynamic.

Edit With a Light Touch

Ideally, you will be able to avoid editing the photos altogether. This will result in a much more accurate depiction of the lash or brow results for your viewers. If you must edit the images, make your adjustments as minor as possible. Additionally, ensure you are editing your before and after photos similarly. Hence, they appear consistent — with each other and your other sets of images.

Again, it's imperative that you only edit the images in extreme cases so that you can present your work honestly and truthfully to others. If would-be clients believe you have manipulated your before-and-after photos too heavily, they may feel misled and betrayed regarding the trust they once placed in you. On a small scale, this could cost you clients. On a larger scale, this could cost you your career.

Service-Specific Tips

Different beauty services require different photographic approaches. For instance, lash photos should focus on the eye area to highlight the lash lift or tint. In contrast, brow photos might benefit from showing more of the face to provide context. Tailoring your photography approach for each service ensures that your work is presented in the best possible way.

Engaging Captions

Remember the importance of captions! Craft personal and storytelling captions that reflect the client's experience and the transformation. Engaging captions can emotionally connect with potential clients, encouraging them to book your services without the need for aggressive sales tactics.

Take Notes

It's a good idea to type out or write down the specific techniques and products you used for each client you photograph. This information will be necessary if someone sees your incredible before and after photos and requests the same look or effect. Memories could be better, and you want to rely on something other than your ability to remember perfectly what you did during the lash lift or brow lamination procedure. Take just a few seconds to jot down the specifics so your future self can thank you.

As you can see, there's more to taking great before-and-after photos than the average person might think. But as long as you're diligent in photographing your clients, you'll eventually build a library of beautiful images that accurately reflect your work and the latest brow and lash trends and that you're also incredibly proud to show off!

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