How to Take Before and After Brow Pictures
Are you having trouble capturing your clients’ before and after photos so that other people can really see your eyelash makeovers or brow transformations? If so, we have some advice for you.
When it comes to attracting new clients, your ability to take jaw-dropping before and after images is just as important as your ability to deliver a stunning lash lift or brow lamination in the first place. Follow these tips to take amazing pictures of your beauty treatment results that will help you market your skills and gain a steady clientele.
Start With a Clean and Clear Face
Things like makeup and hair can easily distract the viewer, taking their attention away from the client’s eyelashes or eyebrows. Remove their makeup entirely, or, if you choose to have your clients in makeup, it’s important that their makeup is minimal and identical in both pictures.
When your client has a completely clean face, the contrast between the before and after photos will be much more noticeable, and the viewer will be able to zero in on the improvements right away. Additionally, ask your client to pull their hair back or at least move it out of the way so they don’t have strands covering any part of their face or falling into their eyes.
Use Good Lighting and a Neutral Background
The photo won’t be worth much if it’s too dark or blurry, so take the time to find a good, consistent light source. If using natural light isn’t an option, invest in a quality background lamp or a selfie ring light — a light source that will result in a professional-looking photograph without being too harsh. You want to highlight the face of your customer and quite literally put them in a good light.
Also, take a few minutes to scope out a location with a fairly clear background. This could be a neutral-colored wall or even a closely cropped photo while they’re still in your chair. Regardless of where you take the photo, ensure there isn’t a lot of background showing, and avoid distractions like products or tools near their face. Both of these things — good lighting and a neutral background — will help to maintain your client as the main focus of the photo.
Take a Full Photo
If you’re trying to capture the results of your client’s eyebrow tint, brow lamination, lash tint or lash lift, you might believe it’s important to only photograph their eye area. But you will actually end up with a better, more helpful picture for would-be clients if you photograph more of the individual’s entire face.
The reasons for this are twofold. First, it helps the viewer confirm that it is, in fact, the same person in both photographs and, therefore, the results are legitimate. Building trust in your clients is paramount, and taking high-quality before and after photos can be a first step toward this.
Second, the transformation will be more apparent to the viewer if you provide some additional facial context. This might look like an up-close, full face photo, or it might look like just the top half of the person’s face (for example, from the nose up to the hairline). Whatever you choose, make sure your client is comfortable with it, and be consistent when it comes to the angles between the before and the after shots.
Edit With a Light Touch
Ideally, you will be able to avoid editing the photos altogether. This will result in a much more accurate depiction of the lash or brow results for your viewers. If you must edit the photos, make your adjustments as minor as possible. Additionally, ensure you are editing your before photos and your after photos in the exact same way so they appear consistent — both with each other and with your other sets of photos.
Again, it’s imperative you only edit the images in extreme cases so that you can present your work honestly and truthfully to others. If would-be clients believe you have manipulated your before and after photos too heavily, they may feel misled and betrayed in terms of the trust they once placed in you. On a small scale, this could cost you clients. On a larger scale, this could cost you your career.
It’s a good idea to type out or write down the specific techniques and products you used for each client you photograph. This information will be important if someone sees your incredible before and after photos and requests the same look or effect. Memories aren’t perfect, and you don’t want to have to rely on your ability to remember perfectly what you did during the lash lift or brow lamination procedure. Take just a few seconds to jot down the specifics so that your future self can thank you.
As you can see, there’s more that goes into taking great before and after photos than the average person might think. But as long as you’re diligent in photographing your clients, you’ll eventually build a library of beautiful images that not only accurately reflect your work but that you’re also incredibly proud to show off!
- Sara Millecam