How to Stay Up-to-Date on the Latest Eyelash Trends

When you're a cosmetologist, the time is always right to try something new. You should switch to a better brow lamination kit or look for superior lash lift and tint supplies. 

Since brow and eyelash trends are constantly changing, staying up to date can be challenging. What's popular today might be "so last season" tomorrow. How's a busy beauty pro ever supposed to keep up?

We've compiled some intelligent and creative ways to help you stay current on the latest eyelash trends. Read on to learn more!

Leverage TikTok for Trendspotting

TikTok has emerged as the epicenter of emerging eyelash trends. From manga-inspired underlashes to YY-shaped lashes, the platform is a goldmine for discovering what's hot in the lash extension market. Be sure to follow popular TikTok beauty creators and hashtags related to eyelash trends to stay ahead of the curve.

Use Google Trends to Track Popularity

Google Trends is a valuable tool for measuring the popularity of specific lash styles over time. By analyzing search data, you can identify which trends are rising and which are fading, allowing you to anticipate your clients' needs. Consider incorporating Google Trends into your regular research routine to stay informed.

Attend Workshops & Training Sessions

Participate in workshops, seminars, and training sessions led by industry experts to learn about the latest techniques, products, and trends in eyelash extensions, lifts, and enhancements. These events often provide hands-on experience and practical insights to help you stay ahead of the curve.

Follow Industry Leaders on Social Media

Follow leading lash artists, educators, and beauty influencers on social media platforms like Instagram, Facebook, YouTube, and TikTok to stay updated on the latest trends, techniques, and product launches. Engage with their content, ask questions, and seek inspiration for your work.

The most popular social media beauty influencers love to inform their followers about the latest buzz products, viral styles, and eyelash trends. One trend to watch is using bold graphic liners paired with L-curl lashes. This look showcases artistic expression and sharp, captivating eye makeup. Listening to beautician podcasts is also a stellar way to learn about eyelash trends. At the same time, you work or commute to your office or salon. 

​​Keep a Diverse Stock of Lashes

Maintaining a well-stocked inventory of lash extensions in various lengths, thicknesses, curls, and colors is essential for quickly adapting to new trends and meeting client demands. A diverse lash stock allows you to experiment with the latest styles and ensure you're always prepared to offer your clients what they want.

Join Professional Associations & Forums

Join professional associations and online forums dedicated to the beauty industry, such as the National Association of Lash Artists (NALA) or the Eyelash Excellence Forum, to connect with other professionals, share knowledge about techniques and beauty treatment pricing, and stay informed about industry developments.

Subscribe to Industry Publications

Subscribe to industry publications, magazines, and newsletters focused on eyelash extensions, lifts, and enhancements to stay informed about the latest trends, product reviews, and industry news. Publications such as "Lash Inc. Magazine" and "Lash-Ed Magazine" provide valuable insights and updates for lash professionals. These sources often highlight emerging trends, such as the resurgence of retro styles like bold, spikey lower lashes inspired by the 1960s or the "Old Money" natural, wispy look that's recently dominated.

Engage with Suppliers to Stay Updated

Building solid relationships with your suppliers is crucial. Follow their fan pages and engage with their content to stay updated on product trends, new launches, and client preferences. Suppliers often have the inside scoop on what's coming next in the market.

Take Online Courses & Webinars

Enroll in online courses, webinars, and virtual workshops by reputable lash academies and training providers to expand your skills and knowledge base. Many online courses cover advanced techniques, troubleshooting tips, and emerging trends in eyelash artistry.

Network With Other Professionals

Network with other lash artists, beauty professionals, and industry insiders to exchange ideas, share experiences, and stay informed about upcoming trends and events. Keep an eye on what your competitors offer and how they interact with their clients on social media. This can provide valuable insights into popular services and help you stay competitive. Join local or online networking groups, attend industry conferences, and participate in collaborative projects to build relationships and stay connected.

Experiment With New Techniques & Products

Stay curious and open-minded by experimenting with new techniques, products, and tools in your practice. For an understated, timeless beauty look, clients increasingly seek natural lash enhancements, like lash serums and lifts. Research and test different trends and innovations to see what works best for your clients and your style as a lash artist.

Follow Blogs & Industry Sites

It can be worthwhile to browse popular blogs and other industry-adjacent content sources. Even tuning in for Fashion Week may yield a lot of thought-provoking visuals you can use to promote your business and grow your clientele.

Your favorite beauty brands may also have blogs on their websites. These information hubs consistently report on the hottest eyelash trends, making them a great place to check when you're looking for something fresh.

Attend Trade Shows and Seminars

The best way to get involved with your community and share and exchange new eyelash trends is to get out there and mingle with the movers and the shakers. Trade shows and seminars are great places to talk to other professionals and learn from true industry superstars. Celebrity lash artists often make appearances or give talks at gatherings like these, especially if you live in a big city. 

Spend Time People-Watching

You never know where you'll spot the next viral eyelash trend. Everybody has eyelashes at the gym, at the mall, or while watching TV, so scope out every pair you run into.

The next big trend could come totally out of left field. A saucy grandma with an astonishingly youthful sense of style? A hot new take from one of your favorite celebrities of all time? We love the beauty industry because it never stops evolving — and that's exciting!

By actively seeking opportunities to learn, connect, and experiment, you can stay informed about the latest eyelash trends and position yourself as a leader in your field. Keeping a finger on the pulse of industry developments helps you meet your client's evolving needs and preferences and stand out from the rest of the beauty industry crowd. So, get out there and try something new!

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