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How to Stand Out in the Beauty Industry

How to Stand Out in the Beauty Industry 0

There are plenty of fish in the sea when it comes to the beauty industry. It seems like every day more and more people join the industry, bringing you yet another competitor.

Perhaps you are one of those new people joining the industry and you deserve a chance to prove what you can do! The best way to be successful in the beauty industry is to find a way to really stand out.

Check out these 5 tips for standing out in the beauty industry.

1.   Stay on Trend

The trends are constantly changing. This means that you have to be able to keep up with those trends in order to stay relevant and stay in front of people looking for the trends. What you are doing today might no longer be popular tomorrow.

Make the effort to stay educated about up and coming trends and learn how you can use those in your business. Be prepared when a client sits in your chair and asks for that “new” trendy style.

2.   Find Your Niche

Chances are you have a couple of things that you are either the most interested in or really good at. While you can certainly offer other services, find these things that can be your niche that you really hone in on.

Maybe you will stick to lash lifts or brow laminations. Maybe you prefer to stick to waxing or hair styling. It’s totally up to you but when you choose that focus, or that niche, build on that for your target audience.

Build your brand around your niche so you have something that you are known for.

3.   Get to Networking

One of the best ways to stand out in the crowd is networking. There are plenty of ways to network in the beauty industry if you are willing to take the time to do so.

Here are a few tips.

  • Be active on social media platforms. Instagram is great for beauty industry networking.
  • Get involved in your community.
  • Attend conventions, expos, and similar events.
  • Find ways to get your name out there.

These are just a few things you can do. Find the resources in and around you to get your name heard but also make yourself present. People will start to recognize you.

4.   Never Stop Learning

You may be an expert but here’s the thing. The best experts are always learning. There is always something you can do to learn more or improve your skills. Be the professional in the beauty industry that believes you can always learn something new.

This is something you do on your own behind the scenes. However, we strongly believe educating yourself and building on your foundation is one of the best ways to stand out in the beauty industry.

5.   Show Integrity

Finally, people make mistakes. The question is really how will you respond when a mistake is made? If you show good business practices and integrity in your work, this will most certainly make you stand out in the industry.

Sometimes, reputation really is everything.

Wrapping Up

If you want to truly stand out in the beauty industry, take a look at these 5 tips and wrap them all together. You want to be yourself and be able to represent what you can do but don’t forget to make sure other people know your capabilities!

  • Krysta Wood
How to Decide What Prices to Charge?

How to Decide What Prices to Charge? 0

woman facing on white counter

Setting prices is probably one of the hardest things to do in a business. You've got to figure out a price that is fair, that covers the costs of all of your products and work, and that makes you money. 

How do you decide what to charge your clients? 

Check out these tips for setting your prices. 

What Have You Invested?

In order to provide your services, you went through extensive training and certification processes. Not to mention training for specialized services like lash lifts or brow laminations

You invested in yourself to learn how to do all of these things and obtain the right certification to offer the services. None of that was free and you need to be able to make a return on your investment. 

Cost of Supplies

Next, you need to consider the cost of your supplies. Supplies aren't cheap and every little thing adds up. You have multiple supplies that you use for one procedure so you need to figure out how much it costs you to do a procedure. 

  1. Determine how much you spend on a package of supplies. 
  2. Do the math to determine how much it costs for each item used in your procedures. For Example: If you use 1 mascara wand from a pack of 25, how much did just the 1 wand cost? 

For each procedure you do, take note of every supply you use and break it down like this. 

Your Time

Now, you need to figure out your time. How much time will one client take you for that particular procedure? Do you book out 1 hour for a lash lift? 

You should establish an hourly rate and build that into the package of how much you will charge. The average hourly rate most estheticians charge is around $20 per hour. However, some of the highly-skilled and most popular charge $30 and more per hour. 

Your hourly time might start out lower as you're getting started but if you're really good you can increase that in the future. 

What Are Others Charging? 

It's a good idea to do some research and find out what others around you might be charging for their services. If you want to be competitive in the market, you will need to find a reasonable price that is similar to other services. 

You want to get paid and your services are valuable. However, you also want to make sure you aren't over charging and driving customers to your competition. 

Finalize the Price

Now, you've compiled several different things together and it's time to set the price. Put these together. 

  1. Total cost of materials plus an upcharge of 10% or so for those materials. 
  2. Your hourly rate, based on how long you book for that procedure. 
  3. A charge for your skills and the investment you made to acquire them. 

When you tally these things together for your services, whether you do lashes, brows, or something else entirely, you should be able to come up with a good price to charge your clients. 

  • Krysta Wood
A Guide to the Best Before & After Pictures

A Guide to the Best Before & After Pictures 0

Are you having troubles capturing your client’s before and after photos so that people can really see the transformation? If so, this one’s for you!

Take a quick look at these simple tips designed to help you get the best before and after pictures of your lash and brow treatments (or other procedures).

Clear the Area

We don’t mean the background behind you but the facial area. Things like makeup and hair can easily take away from your pictures. You don’t want distracting details so go ahead and pull the hair back or at least get it out of the way.

It’s also a good idea to remove any makeup, or at least make sure the makeup is identical in both pictures. We recommend removing makeup because it will make the contrast of the before and after far more noticeable.

Lighting & Background

You really want to focus in on the face but again, you don’t want other distractions. When you’re preparing for the photos, make sure you have good lighting that will highlight the face of your customer.

You can use a background lamp or something like a selfie ring light to help out with the lighting. You also want a fairly clear background. Whether you use a neutral-colored wall or take their picture from your chair, just be sure there isn’t a lot of background showing or distractions in the background.

Take a Full Photo

For this purpose, you’re most likely trying to capture your client’s brow lamination or lash lift, right? Here’s the thing. You don’t just want their brows or their lashes in the photo, you want a full portion of their face.

You can take a full face photo up close. You can also take a photo that includes the full top half of the face up close. We’re talking the nose area up to the hairline. This captures everything, gives a facial surrounding, and clearly shows the transformation.

Making sure you capture other portions of the face also tells the people seeing the photo that those results are from a real person and it is in fact the same person in both photos.

Repetitive Consistency

If you’re working to create a steady number of before and after photos to show off, we recommend being consistent with how you take photos. Decide your setting and background and decide how much of the face you plan to include.

Try to take similar photos with each client. It’s ok if you use a couple of different methods but for the most part, you should be repetitive for equal comparison purposes.

Summary

Taking before and after pictures is harder than it sounds! But if you know the proper tips, you will have the perfect photos of your clients to share with everyone else and attract new clients. Just be sure that you always share high-quality photos and take a few steps to get them looking.

The proof is in the little details!

  • Krysta Wood
Which Tool is Best for Lash Lifting and Brow Lamination?

Which Tool is Best for Lash Lifting and Brow Lamination? 0

When you’re working endlessly for the benefit of your customers, it’s important to know your options. There are tons of products out there that you can use for things like lash lifts and brow laminations but how do you know which ones are really helpful? 

Check out these awesome tools that you can use for lash lifting or brow lamination needs.

Here are a few of our top recommendations.

  • Eyelash Separating Tool
  • Mascara Wands
  • Mini Mascara Wands
  • Lash Mirror
  • Y-Combs
  • Micro Applicators
  • Lash & Brow Comb
  • Protective Eye Guard

Many of these can be used for brows or lashes but don’t worry, we’re going to give you a brief explanation of each one.

Eyelash Separating Tool

The eyelash separating tool is great for your lash lift clients. It has a soft grip so you can be comfortable while you work. This little tool will help you lift and separate the lashes to get the perfect and precise look.

The body of the tool is made with lightweight aluminum. It’s built to be professional quality so you can do a professional lash lift.

Mascara Wands & Mini Mascara Wands

We have both mascara wands and mini mascara wands. While you might automatically think a mascara wand would just be for lash lifts, you can actually use these for brow laminations too.

Use the appropriate size of mascara wand to separate, define, and groom hairs before, during, and after your treatments for your clients.

Lash Mirror

The lash mirror gives you the ability to see what’s happening while you work your magic on your client. Our mirror is made with high-quality stainless steel. It gives you a visual from both above and below the lashes.

The lash mirror might help you be more precise and accurate with your work thanks to a full view. Pre-order yours now if you haven’t already!

Y-Combs

Our Y-Comb is a new addition to the tools. It’s lightweight and so easy to use and hold. This tool was designed to be an alternative to the lash lifting tool and can be used with brows and lashes. It helps to brush the lashes and brows into place during the treatment process.

It's lightweight and precise and it’s also a disposable tool.

Micro Applicators

Never do a lash lift or a brow lamination without our sterilized micro applicators nearby. These sterilizers are lint-free and versatile tools. The heads are small so when you’re applying or removing liquid or chemicals, you have perfect control while you work.

Get a pack of 100 disposable micro applicators.

Lash & Brow Comb

Check out the double-sided lash and brow comb. This tools helps with grooming lashes and brows. You can use one side to brush and groom and the other side to separate and comb. It’s the perfect multi-functional device.

Protective Eye Guard

It can be really hard to work on lower lashes and not get tint or mascara on the skin under the eye. But not anymore with new protective eye guards. These clear units are lightweight and small enough to comfortably protect your client while you work. They are re-usable, easy to clean, and so very helpful to avoid messes!

You will find all of these tools and more available to you. They all can be very helpful and the little tools are really an affordable way to perfectly enhance your experience as well as your client’s.

 

  • Krysta Wood
The Difference Between Tint and Henna

The Difference Between Tint and Henna 0

woman wearing hat photo

Are you undecided on whether you want to use tint or henna for your brow game? Maybe understanding the differences will help with just that decision.

Take a look at this quick guide to uncover the differences between tint and henna.

Tint

Tint is used to dye the hairs, in a sense. It works very similarly to hair dye and will ultimately add a tint of color to the hairs that it is applied to. This tinting process generally lasts for anywhere from 2-6 weeks, depending on the products and on your brows.

If you have great shape already and you just want to add some color, tinting is a really great option. The change that tint brings to the brow game is somewhat subtle but still gives your brows an improved and enhanced look.

Tinting is perhaps one of the more popular solutions. It’s great for enhancing your brows to make them darker while also making them appear thicker and longer when the tint is applied.

When applying tint, you may have to use an activator for the color.

Henna

Now, when you look at henna, you see that they are somewhat similar products. And yet, they are very different at the same time.

Henna has a more permanent look and tends to be more dramatic in the end. When henna is used, it stains the skin and the hairs, rather than just the hair. Because it stains the skin, henna tends to last slightly longer and may last up to 8 weeks.

Henna can be useful if you have thin brows or perhaps have a lot of patchy areas that need to be filled in more. It is more permanent and often times more noticeable because the solution stains the skin.

Henna does not usually require chemical activation but often uses distilled water to activate.

So, which is Better?

Whether you decide to use tint or henna will really depend upon your brow needs and what you are looking for in the end result. You might even be able to use tint and then follow up with henna several days later. However, this is not always an option so be sure to visit with your esthetician to find out your options.

Ultimately, the biggest difference is that tint is more subtle when applied. It tints only the hair and provides a natural shading to enhance and improve your brows. Henna is slightly longer lasting but also more prominent when applied.

The real question is, are you going for a dramatic and noticeable change or do you want a look that is subtle and natural?

Can You Combine Tint and Henna?

There are times when tint and henna might be able to be used together but not typically at the same time.

For example, with a brow bomb, you need to wait at least 48 hours before applying henna afterward. We actually recommend waiting more like 7 days. This is because the solution in a brow bomb really doesn’t combine well with henna.

Whatever process you choose for your brows, be sure to work with a skilled and knowledgeable brow professional.

  • Krysta Wood
Over Processing and How to Avoid It

Over Processing and How to Avoid It 0

When you get a brow lamination or lash lift done by a professional, you expect professional results, right? Of course, we all make mistakes but we certainly want to learn how to avoid some of the most common mistakes so that we can take the best care of our clients.

One common mistake is over processing. Unfortunately, once over processing has occurred, there’s very little you can do but wait it out. So how can you avoid it?

We’ve got some tips for you!

What is Over Processing?

Over processing is pretty self-explanatory. It means that you have left a solution on your client for too long. The solution processed for longer than it should have and this often leads to things like unwanted curling or perhaps frizzing.

Over processing doesn’t just apply to your brows. Hair treatments, brow treatments, and lash treatments can all be over processed if you are not careful.

Sometimes, the side effects of over processing won’t show up right away. It may take up to 24 hours to see those indicators.

What Do You Do?

If you over processed a client, your client is going to have to act to help the situation. Sadly, it reflects poorly on you. When over processing happens, you can’t undo it. There are things that you can do to try to help the situation but just know it won’t reverse the over processing.

The best thing to do is to immediately apply castor oil to the area that was over processed. If you notice this while the customer is in your care, you should immediately apply castor oil for them or you can use Lash Toxx if you have that on hand.

If the client notices it after they have left, they can also use the same approach to help. If they have neither of these available, they can use hair conditioner instead.

This will require more than one-time application. They should reapply castor oil, or whatever they used often and probably for several days. The hairs will then improve over time.

Avoiding Over Processing

The very best thing that you can do is practice and learn to pay very close attention to processing times. Sometimes it just takes practice but follow instructions closely for whatever process you are doing and time it out if you need to!

When you use these processes, make sure you are not using saran wrap as this is more likely to lead to over processing. You should use bonder to prevent over processing as well.

If you’re using kits from Beautiful Lashes and Brows products, like the Brow Bomb kit, you also want to be careful with the steps. For example, when applying Step 1 try to avoid getting the solution on the tips of the brow hairs.

Remember that different types of hair might process differently so time on the low side as you get to know how different hair reacts. You will improve and learn tips over time as you get used to doing these processes.

  • Krysta Wood