Shop Eye Makeup
Shop for all of your brow and eye makeup products at Beautiful Brows & Lashes, the ultimate destination for estheticians & beauty professionals. Our carefully curated collection offers everything you need to enhance and define your client’s eyes, from eyebrow pencils for perfectly sculpted brows to mascara that adds dramatic volume to your lashes. Our intuitive online store makes purchasing your favorite eye makeup products a breeze. Navigate through our collections, find detailed product information, and shop with confidence, knowing you're choosing from the best in the beauty industry. We are more than just a cosmetics store; we are a haven for beauty enthusiasts. Shop the professional lash & brow makeup collection today!
Brow Definer Brush
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Brow Definer Brush
$4.99 $8.99
Our Eyelash & Eyebrow Defining Brush is a firm, finely pointed angled brush that allows you to define and angle your clients' brows. Use our versatile Defining Brush to apply tint, gel, or powder products to the eyelash and eyebrow hairs with precision and ease. An essential for any makeup bag. High Quality Small Bristles for Precision Li...
Precision Artistry Brushes - 5 Pack
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Precision Artistry Brushes - 5 Pack
$22.99
Guaranteed brow perfection with our artistry collection! This is the ultimate brush set to create fuller, more defined brows with sharp lines and honed edges. The super-soft brush tips are made from dense, synthetic fibres that have been engineered from high-quality material to allow for seamless application. With pinpoint precision and sleek, ...
Flat Definer Brush
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Flat Definer Brush
$2.99 $6.99
The NEW Flat Definer Brush by Beautiful Brows & Lashes Professional is the perfect tool to precisely apply tint and lifting solutions to the lashes or brows!
Cream Camouflage Concealer Wheel
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Cream Camouflage Concealer Wheel
$14.99
The camouflage cream set provides high coverage and masking of all skin imperfections and discoloration! This formula contains soothing allantoin and castor oil to help prevent dry skin and offer moisture. Our cream concealer shades can be mixed or used separately and are recommended by makeup artists worldwide! 4 creamy and high coverage colo...
Pink Silicone Brushes - 3 Pack
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Pink Silicone Brushes - 3 Pack
$12.99
Effortlessly apply solutions to the eyebrows and eyelashes will our bundle of Pink Silicone Brushes! These durable and soft silicone brushes will ensure precise application as well as a quick and easy clean up. We promise you that this set of application brushes will be your new beauty besties! Does not absorb product Easily wiped clean and s...
Brow Stencil Set
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Brow Stencil Set
$9.99
The Beautiful Brows Stencil Set Has 6 Different Eyebrow Shapes That are Easy to Follow Create the perfect brow for any occasion with our straight Brow Stencil Set! Please choose from our Bold Stencil, Natural Stencil, Sleek Stencil, Bold/Straight Stencil, Sleek/Straight Stencil, or Natural/Straight Stencil! Easy to use Six (6) desirable sha...
Medium Angled Definer Brush
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Medium Angled Definer Brush
$2.99
The Medium Angled Definer Brush is a great addition to every stylists tool selection This brush is ideal for applying tint and solutions or even highlighter to the brow bone post brow lamination!
Makeup Remover
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Makeup Remover
$10.99
Start your treatments by removing any makeup from the skin and lash or brow hairs with our Beautiful Brows & Lashes Makeup Remover Our Makeup Remover is perfect for removing skin oils and makeup gently and effectively. This product is recommended for use prior to all services that specifically involve the eyelashes or eyebrows. Made in th...
theBOMB Extreme Mascara
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theBOMB Extreme Mascara
$29.99
Our NEW theBOMB Extreme Mascara is the perfect mascara for everyday wear! This lengthening and volumizing mascara is the perfect addition to your post Lash Lift aftercare! This mascara formula is infused and enriched with Biotin & Vegan Keratin! *Wholesale pricing is available if purchasing a 5-pack or more!
Pro Duo Brow Brush
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Pro Duo Brow Brush
$4.99 $8.99
Our Pro Duo Brow Brush Combines a Spoolie and Angled Brush for Flawless Brow Styling! The Beautiful Brows & Lashes dual-ended brush is the ultimate tool for styling your client's brows with precision. The angled brow brush allows for accurate application of gel or powder products, helping to define and shape the eyebrows beautifully. The sp...
Large Angled Applicator Brush
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Large Angled Applicator Brush
$2.99 $8.99
This Large Angled Applicator Brush works great for product coverage as well as placing the Bomb DUO solutions and tint This dense brush can be also used for eyeshadow to create a smoked out wing!
Duo Lash & Brow Boost
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Duo Lash & Brow Boost
$49.99
Add length and volume to your lashes and brows with Beautiful Brows & Lashes first ever growth serum! We have UPGRADED our serum into TWO separate tubes with specialized applicators, one designed for brows and one for lashes. After extensive research and testing into hair growth, we have been able to bring a world class product to the market...
Professional Eye and Brow Makeup: Expert Formulas for Salon Retail
A lash lift, brow lamination, or tinting service transforms a client's appearance for six to eight weeks — but the way they maintain and enhance that result every day in between appointments determines how they feel about both the treatment and the salon that delivered it. Your technical services create the structure; our professional makeup collection gives clients the tools to honor and extend that structure at home. Brow powders, palettes, concealers, highlighters, mascaras, and professional removers — all formulated to salon standards, all tested and rated above four stars by professional salon users, and all priced to support retail resale margins that make in-salon retail genuinely worthwhile rather than an afterthought. Recommending the right products at the close of an appointment is not a sales conversation; it is an extension of the service. Browse ready-to-use makeup kits for pre-assembled retail options.
Brow Powders, Palettes and Kits
The shape and definition of a freshly laminated or shaped brow will look its best on the day of the appointment. In the weeks that follow, as hairs gradually return to their natural growth direction at varying rates, clients need products that allow them to reinforce the shape without redrawing it from scratch. Duo-shade brow powders and structuring kits are the most accessible and forgiving way to do this — easier to control than pomades for less experienced users, more natural-looking than pencils when applied correctly, and far more flattering than a single flat shade used from root to tail.
Coordinated color pairs in each duo are selected specifically to work together: a lighter, warmer shade for filling the body of the brow and mimicking the variation in natural hair color, and a deeper, cooler shade for defining the edges, the tail, and the highest point of the arch. Used in combination, they create a graduated, multi-dimensional result without a visible boundary between filled and unfilled areas — the characteristic that most distinguishes a professional product recommendation from what a client might select independently at a drugstore. Professional palettes extend this further, combining multiple blendable shades with the applicator tools and setting products needed to carry a client from a first rough fill through to a precise, finished arch — useful both as an in-chair finishing tool after a technical service and as a comprehensive between-appointment kit that clients can replicate at home with confidence.
Concealers and Highlighters
The periocular area presents a particular set of challenges for any makeup application: it is the area most affected by redness after a chemical service, most prone to visible hyperpigmentation and uneven skin tone, and most likely to show the fine lines and hollowness that make makeup look heavy or settle into creases. Camouflage concealers in this range are formulated specifically for these conditions — dense enough to neutralize redness, post-treatment skin reaction, or periocular shadow with minimal product, but lightweight enough in finish that they do not appear cakey or mask-like against the delicate skin beneath and around the eye.
The adjustable shade wheel format eliminates the most common retail friction point in concealer selling: clients who cannot find their exact shade and therefore do not buy. By allowing the technician to blend a bespoke match directly on the client's skin during or after the appointment, the shade wheel covers every complexion — from very fair with pink undertones to deep skin with warm or neutral bases — within a single product. This makes it straightforward to demonstrate and sell in the salon environment without needing to stock a large number of individual shade SKUs. Highlighter powders complete the eye finish by adding targeted luminosity beneath the brow bone — the point on the face where a small amount of reflectivity has the most dramatic effect on how open, rested, and lifted the eye appears. The formula is finely milled for a natural, skin-like radiance rather than a glittery or frosted effect, and it holds throughout the day without migrating into fine lines or breaking down under the oils of the brow area.
Volume Mascara
For clients who have had a lash lift, mascara is an optional finishing step rather than a daily necessity — and that shift in how they relate to it is worth acknowledging in the retail conversation. A client who previously applied three coats of a volumizing mascara every morning to create the appearance of lifted, separated lashes now needs, at most, a single coat to add a finishing touch to lashes that are already curled, separated, and sitting in an open position. The product they choose for that step matters: a heavy, film-forming formula designed to compensate for straight, flat lashes will feel excessive on already-lifted lashes and may weigh the curl down over the course of the day.
The BBL EXTREME mascara is formulated for this context. The large-format brush is engineered to coat each lash from root to tip in a single pass without clumping or overloading the fiber — building genuine volume and visible length without the stiffness or flaking that can affect cheaper formulas. Biotin and hydrolyzed keratin are incorporated directly into the formula, so each application both colors and conditions: the biotin supports the keratin structure of the lash from the outside, and the hydrolyzed keratin fills micro-gaps in the cuticle surface to improve the smoothness, flexibility, and light-reflective quality of the lash. This conditioning-while-coloring positioning makes it a natural retail recommendation for any client investing in lash lift services — a product that supports the health of the lash between appointments rather than simply coating it. The formula is smudge-resistant and long-wearing throughout a full day, and removes cleanly with a gentle lash cleanser or the BBL Makeup Remover without requiring heavy rubbing that could stress the curl or the root.
Professional Formats and Wholesale
Every product in the collection is available individually, allowing salons to build a retail selection that reflects their specific client base and service menu. For salons that want to simplify both their buying process and their retail display, pre-assembled bundles cover full prep-to-finish eye routines in a single purchase — making it easier for clients to buy a complete system rather than selecting individual products one by one, and easier for technicians to make a confident, specific recommendation at the end of an appointment without navigating the full product range.
For clinics and salons purchasing at volume — whether to stock a retail display, supply multiple locations, or reduce per-unit cost on core products used daily in-chair — volume pricing is available across the makeup collection through our wholesale program. For questions about which products are best suited to your service menu, how to structure a retail display, or anything else, reach the BBL support team directly.